Guayaki came to North wanting a complete overhaul of the design on their canned drinks. They had been attempting to get their drinks into national supermarket and gas station chains with no luck due to the poor quality look of the old design. It was pitched and decided upon to create a variety of designs based on a tribal theme. I was tasked with creating the majority of the various tribal designs. Each had to be different but look like it belonged to the same family of products. The end result was a huge success. Now I see them everywhere I go!
Creative Direction: Andrew Indrisie