Columbia was a huge client for North. In my two years working with the agency I created hundreds of variations of Columbia ads for multiple ongoing campaigns. I worked on everything from billboards, bush shelter ads, magazine ads, mall kiosks, online banner ads, and more. I was responsible for a lot of production work, quality control, and building out weekly presentation decks. The results for Columbia were staggering. They had their biggest growth period (by far) during that time.
Creative Direction: Luke Perkins